Many people were surprised at the idea of me starting a children’s bookstore with the rise of the kindle and the ipad, but I believe this is exactly the right time to re-create a love of books and reading in today’s youth! Early literacy is so important and it sets the stage for all later learning. From birth to 5 years old is the time when a child’s brain in undergoing the most growth and development. Reading to and with a child in these critical years builds skills that are